SEO Services Northampton
Category :
SEO Services in Northampton
Client :
Alti's Foodservice
Start Date :
15 November 2024
Designer :
Kale Web Solutions
At Kale Web Solutions, we specialise in developing SEO-focused digital platforms that help businesses dominate local search.
Our project with Alti’s Foodservice involved creating an SEO-optimised website and launching a long-term content strategy to boost their visibility across multiple service areas. By applying tailored SEO services in Northampton, we delivered a high-performing web presence designed to attract customers searching for regional cash and carry services.
The resulting blog platform, blog.altisfoodservice.com, now serves as a powerful digital asset, supporting search engine rankings for phrases such as “cash and carry Milton Keynes,” “cash and carry Northampton,” and other location-based queries.
The core objective of the Alti’s Foodservice project was to improve visibility on Google for all business locations. The project had four key aims:
Develop an SEO-Optimised Website – Built on scalable WordPress architecture to support frequent content publishing.
Target Local Search Rankings – Rank highly for relevant terms like “wholesale food Northampton” and “cash and carry Milton Keynes.”
Drive B2B Traffic – Attract trade customers searching for wholesalers, suppliers, and bulk food products.
Support Brand Authority – Establish Alti’s as a thought leader via a regularly updated blog platform.
Using our proven methodology for delivering SEO services in Northampton, we aligned the site with Google’s algorithmic preferences for local relevance and content depth (https://wordpress.com/support/five-step-website-setup/).
Our SEO planning process is always the foundation of a successful project. For Alti’s, we tailored our strategy to their unique B2B and location-based goals:
Keyword Mapping by Location – Targeting terms like “cash and carry Wellingborough,” “wholesale Northampton,” and other hyperlocal queries.
Content Hierarchy Planning – Organising the blog by category, location, and food service topic to aid Google’s indexing.
Competitor Research – Studying local and national wholesalers to identify SEO opportunities.
Meta & Schema Setup – Designing SEO metadata and implementing structured data for location and service categories.
Our planning phase ensured that every element of the platform was grounded in the right approach to SEO services in Northampton (https://devrix.com/tutorial/wordpress-website-development-guide/).
A strong SEO strategy must be supported by a clean, user-focused design. For Alti’s, we designed the blog platform and main site to:
Prioritise Search Visibility – Fast load times, optimised headings, and crawlable page structures.
Feature Local Signals – Each blog post references locations served and includes address-level schema markup.
Offer Easy Navigation – Grouping articles by region, category, and keyword theme.
Support Mobile Performance – Fully responsive, lightning-fast design for mobile and tablet access.
The result was a platform that delivers content in a format Google values — and that readers love — through fully compliant SEO services in Northampton (https://www.webfx.com/blog/web-design/how-to-build-a-wordpress-website/).
Content was the engine behind Alti’s SEO success. Our blog strategy focused on:
Location-Focused Blog Posts – Writing articles for every key service area including Milton Keynes, Northampton, and Wellingborough.
Category-Specific Content – Publishing under topics like “Cash & Carry News,” “Wholesale Guides,” and “Industry Trends.”
Internal Linking Strategy – Connecting related posts and pages using optimised anchor text.
SEO Best Practices – Following Yoast guidelines, keyword distribution targets, and heading tag structures.
This long-term strategy, powered by SEO services in Northampton, positioned the blog as a growing library of local search assets (https://ahrefs.com/blog/wordpress-seo/).
SEO success relies on technical accuracy as much as content. Our development and technical SEO tasks included:
Performance Optimisation – Page speed enhancements through caching, compression, and image optimisation.
URL Structures – Clean, readable URLs aligned with focus keywords.
Sitemap & Robots.txt Configuration – Ensuring accurate indexing by search engines.
Schema Markup – Implementing LocalBusiness, Article, and Breadcrumb schema for improved SERP display.
Our commitment to technical excellence is at the heart of our SEO services in Northampton, ensuring the blog performs at its peak (https://wpengine.com/resources/wordpress-development-a-beginners-guide/).
Before going live, we performed a complete SEO review of the platform:
Yoast SEO Checks – Ensuring correct keyphrase use, readability, and metadata.
Google Search Console Setup – Submitting sitemaps, checking for errors, and requesting indexing.
Performance Testing – Auditing speed, mobile responsiveness, and Core Web Vitals compliance.
Crawl Analysis – Using Screaming Frog to verify crawl paths and internal link depth.
Every technical and content element passed through this quality control process to ensure our SEO services in Northampton translated into real-world visibility (https://developers.google.com/).
Launching the platform was only the beginning. Our ongoing SEO strategy for Alti’s included:
Monthly Blog Posts – Covering new topics, targeting fresh keywords, and updating existing content.
Rank Tracking – Monitoring search positions in Northampton, Milton Keynes, Wellingborough, and beyond.
Backlink Outreach – Building high-authority links from foodservice directories and related blogs.
SEO Maintenance – Adapting to Google updates, refreshing metadata, and ensuring technical health.
This ongoing process ensures that SEO services in Northampton continue to deliver lasting results and compound search gains (https://www.semrush.com/blog/wordpress-seo/).
Since the launch of blog.altisfoodservice.com, the platform has achieved:
Significant ranking improvements for key phrases like “cash and carry Northampton,” “wholesale Milton Keynes,” and “wholesale Wellingborough.”
Increased organic traffic from B2B buyers in target regions.
Greater brand trust and authority in local search markets.
A scalable platform that continues to generate leads and Google visibility.
All of this was made possible through our tailored and measurable approach to SEO services in Northampton.
Our work with Alti’s Foodservice demonstrates the true power of SEO when aligned with strategy, content, and development. By delivering a website and blog built with SEO services in Northampton at the core, we helped Alti’s become more visible, competitive, and trusted in their industry.
Whether you operate in foodservice, retail, or any other local industry — your business deserves the same level of precision and performance.
📞 Need a high-performance website? Contact Kale Web Solutions today at www.kalewebsolutions.online or WhatsApp us at +44 7402 887884!
